Vast: Making a Brand Easier to Use
As Vast expanded, the challenge shifted from creating a visual identity to creating a system that could scale with the business. Existing brand assets were translated into practical guidelines and a modular content system that made the brand easier to apply across marketing, social, and digital communications.
The result is a flexible framework that supports consistent execution while giving internal teams the confidence to create within a shared visual language.
Role: Designer
Scope: Brand Guidelines, Content Systems, Digital Marketing
Focus: Brand System Design
Team: Dino Manuel (Art Director), Brennan Hickey (Typeface Selection)
Impact: Established a scalable framework that enabled internal teams to create more consistent brand communications.
Clarifying the Brand System
Existing brand elements were translated into clear, repeatable rules for logo usage, and typography.
Consistency Through Application
Every rule was documented alongside practical examples so teams understood not just what to use—but when and why.
Designed to Be Used
Following delivery of the guidelines and templates, Vast’s internal team adopted the system across ongoing social content. The framework allowed new campaigns, products, promotions, and seasonal messaging to maintain a more consistent visual identity without while reducing the need for ongoing design oversight.
Building a Content System
Social content was restructured around a modular design system that balanced consistency with flexibility. Clear principles for hierarchy, typography, layout, and brand application created a scalable framework capable of supporting product launches, campaigns, editorial storytelling, and event communications while maintaining a cohesive visual identity.
