brand strategy
Pan Am
Pan Am once took us to 86 countries on all six major continents. Breaking barriers was at the core of the brand. With this project, I developed a value proposition driven multi-touchpoint brand strategy for a hypothetical relaunch of Pan Am.
Sproot
Transformative trips rooted in you. This hypothetical system utilizes existing genealogical data from 23andMe to help users create personalized flexible itineraries. Users can also connect with relatives and receive information from community experts.